Recipes and Posts Tagged marketing
What’s In a Name?
The United States is the land of opportunity. The opportunity to: 1. Call any sparkling wine champagne. 2. Call a red wine Bordeaux or Chianti even if it was grown, fermented and bottled thousands of miles from Bordeaux or Chianti. 3. Call mozzarella fresh when it has neither the taste ... more
Read moreWhat’s Natural?
With more and more people trying to eat a healthier diet, food manufacturers marketing departments are working overtime to convince consumers their products are healthy and safe. A recent trend is labeling as many products as possible with the word natural. There are 100% natural cheeses and bottled water. One ... more
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