Posts in Marketing
New Video Series Premiering December 2104
Fast Food Operating Room (OR), is a new series of videos premiering in December. This series of videos reveals what really makes up popular fast foods and processed foods manufactured and sold in the United States and around the world. Learn why many of these foods are truly junk foods ... more
Read moreCappuccino Flavored Potato Chips?
Once upon a time in the United States, potato chips tasted like crisp, thinly sliced fried potatoes. Then someone introduced BBQ flavored potato chips since Americans loved BBQ, or what they thought was BBQ, and what better accompaniment to hamburgers and hot dogs than mesquite flavored potato chips? Those where the ... more
Read moreThe $2 Artificial Frozen Pizza
It takes over 30 ingredients, excluding vitamin and minerals, to make “America’s Best Selling Frozen Pizza.” The ingredients include mozzarella cheese substitute made with rennet casein, sodium aluminum phosphate, artificial color and 14 other ingredients. Real mozzarella cheese is made from milk…. The package photo shows a “supreme” pizza loaded ... more
Read moreWhat You See Isn’t What You Get
Welcome to a new series of posts comparing food photography used by the restaurant and food manufactures versus what you are actually served or buy. Is It Real or Is It Photoshop The food industry gets away with murder when it comes to their product photographs versus what you actually get ... more
Read moreReality Behind 100 Percent Beef Claims
Fast food restaurants have taken a beating regarding what exactly is in their all beef hamburger patties and ground beef taco filling. They claim using nothing but 100 percent beef. Here’s the reality behind 100 percent beef claims. Like many marketing terms used to sell products, 100 percent beef is meaningless like ... more
Read moreDr. Oz Testified Before United States Senate
On Tuesday June 17, 2013 Dr. Mehmet Oz testified before the United States Senate consumer protection subcommittee about the claims he made adopt weight-loss aids on this television show. Dr. Mehmet Oz is undoubtable the best know celebrity doctor with a daily television show promoting all sorts of secret and miracle ... more
Read moreAngus Beef vs Certified Angus Beef
Marketing wheels never stop turning. If sales are down or there is a need to boost profits begin promoting something old as if it were new. Sound familiar? The motive is getting uninformed consumers to spend more thinking they are buying a higher quality “premium” product. The recent trend is heavily promoting ... more
Read moreBuy 1 Get 2 Free Myth
Buy 1 Get 2 Free! According to marketing experts, Americans love things that are Free or Secret. Secrets are revealed every day. Usually, the “secret” is not a secret but common knowledge being labeled a secret to attract attention to a website, article, news story, blog post and television or radio ... more
Read moreAlmost Seedless Watermelon
When you pay a premium price for a watermelon or any fruit, you expect to get what you pay for. Seedless watermelons are priced higher than watermelons with seeds. A few weeks ago, I bought a mini seedless melon. In the United States disclaimers rule. Sell wrinkle-free clothing with a warning ... more
Read moreAlmost Farm Fresh Produce
Two years ago I wrote a post about supermarket produce areas with Farm Fresh signs implying their fruits and vegetables are fresh off the farm. All produce comes from a farm but that farm usually is not in the United States especially for produce typically concerned “out of season” like ... more
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